Design of a 900ml vacuum tumbler for PILMOA, a contemporary lifestyle brand.
Previously, the brand’s products carried a distinctly masculine character, defined by rigid lid structures, bold linear patterns, and metallic finishes. With the launch of a new product, PILMOA sought to redefine its visual identity and evolve toward a more refined, modern sensibility.
Our approach focused on softening the overall impression while preserving the brand’s core design language. The metallic surface was replaced with a powder-coated finish, introducing a muted, urban color palette that feels more contemporary and approachable. The heavy body pattern was carefully reinterpreted—retained as a subtle brand signature, yet refined into a quieter, more trend-forward expression.
The result is a 900ml tumbler that balances presence with restraint: neutral yet distinctive, minimal yet characterful. Through material, color, and surface articulation, the design signals a shift in PILMOA’s identity—toward a more modern, city-oriented lifestyle aesthetic.
Blacklabel
Category
Year
Vacuum-Insulated Tumbler
2020
Client
Drinkwares
Pilmoa
Ceramic Coated Inside
The tumbler’s interior is finished with a ceramic coating rather than exposed stainless steel, eliminating the need to remove polishing residue before first use. Beyond convenience, the ceramic lining preserves the pure character of your beverage—preventing any metallic aftertaste and allowing the original flavor to remain clean and uncompromised.
Ideation
© Jaewan Park Design. All rights reserved.
Jaewan Park Independent Creative Consultant
