Lékué built their brand around the simplification of everyday kitchen tasks; their reputation for human-centred design was well-established. With their sights set once more on consumer innovation, Lékué engaged us to help expand their product range. Equipped with a blend of foresight and insights.

Having achieved prior success with their products, brands often come to us with a simple question: what’s next? To us, this question presents an opportunity to push brands beyond the boundaries of their category; to go further with innovation that improves the customer experience. Recognising our experience in the field of kitchenware design, Lékué came to us for support in scoping out opportunities for European and US consumers.

Working closely with the project team at Lékué, we dedicated hours to crafting a product that turns cauliflower or broccoli into a healthy rice alternative with little fuss and waste in the process. After hundreds of hours spent refining the veggie ricer, we presented a product that boasted effortless simplicity for the user as well as a drastic reduction in food waste.

Easy, safe and fun to use, the veggie ricer makes superfoods simple to prepare and stops good food from ending up in the bin. Thanks to our strategic foresight and dedication to sustainable design, Lékué now had a new and innovative veggie ricer that would help promote healthy eating for their customers.

Discover more on the Rodd Design page.

Lékué

Category

Year

Prepware

2019

Client

Kitchen Tools

Lékué