Hammer | Jaewan Park Design

Designed for PILMOA, a lifestyle brand specializing in premium vacuum-insulated stainless steel drinkware, this project redefines the professional beer-drinking experience. The objective was to create a vessel that balances high-performance thermal engineering with a bold, masculine aesthetic tailored for any environment—from a refined home lounge to the rugged outdoors.

At the heart of the design is an optimized 700ml internal capacity. This specific volume was engineered to accommodate a standard 500ml beer—the most common retail size—while leaving precise headroom for the 7:3 "Golden Ratio" of liquid to foam. This ensures the perfect pour every time, preserving the carbonation and aromatic profile of the brew. To complement this capacity, the vessel features a robust, ergonomically sculpted handle, providing a secure and comfortable grip that makes the cup feel natural in hand, regardless of the setting.

To address the common "metallic taste" associated with stainless steel, the interior is finished with a premium ceramic coating. This specialized barrier ensures that the beverage’s original flavor remains uncompromised, offering the purity of glassware with the durability of steel. Visually, the silhouette is defined by a minimalist profile accented with bold, structural patterns. These patterns are not merely decorative; they reinforce the "tough and enduring" character of the brand while providing a tactile quality that ensures the design remains timeless and engaging.

The design excellence extends to the multifunctional lid, which serves as a protective barrier against external debris during outdoor use. The lid utilizes a magnetic slide structure, offering a smooth and intuitive opening/closing mechanism. In a clever synthesis of form and function, the detachable magnetic slider integrates a built-in bottle opener. This feature provides a strong visual narrative—connecting the lid directly to the beer-drinking ritual—while delivering a high level of practical convenience that eliminates the need for extra tools.

Hammer